Author Profile
About Cody Jo Eflin
I'm Cody Jo Eflin. I build products that are meant to feel calm, usable, and trustworthy in real life. The New Beautiful Me reflects that same approach: less noise, more reflection, and a stronger respect for personal data than most wellness or spiritual apps offer.
Cody Jo Eflin — founder and product builder
My background spans enterprise software, platform operations, product systems, QA, and delivery work. That experience shapes how I build consumer apps too. I care about clarity, trust, resilience, and software that stays useful after the first impression wears off.
The New Beautiful Me exists for people who want tarot to feel grounded rather than theatrical. The goal is not hype or mystique. It is to create a private, well-designed place where someone can draw cards, sit with a question, journal honestly, and notice patterns over time.
That is why this app includes practical study tools, structured spread guidance, and privacy-aware journaling alongside the more reflective parts of the experience. I want the product to support real use, whether someone is brand new to tarot or building a long-term personal practice.
I also write the articles across The New Beautiful Me blog. The goal of those pieces is the same as the product itself: practical guidance, clear explanations, and a calmer entry point into tarot study.
On The New Beautiful Me specifically, I also bring in my background as a certified Usui Reiki Master Teacher. That matters here because the product is meant to hold spiritual practice with more steadiness, respect, and less performance.
Calm over chaos
The app is meant to reduce friction and overstimulation so the reading itself stays central.
Privacy is product work
Personal reflections deserve careful handling, especially when journaling and emotional patterns are involved.
Practice beats performance
The New Beautiful Me is built for ongoing reflection, not one-off novelty traffic.
Start with the parts that match how you work
If you want a slower entry point, begin with the card library or learning path. If you want to use the app right away, go straight into a reading and let the journal hold what comes up.